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Freelancers are a unique breed. They work late at night, they sleep during the day, they survive on microwaved noodles and live in their bunny slippers. In general we can safely say that freelancers do not obey the rules of us nine to five creatures, or indeed the rest of civilized human society. So trying to engage with them to work for you can seem like a tricky business, but that is where you are wrong. With an accurate and well targeted twago post you can get the right person for your job at the right price. This is why we’ve written this post on how to hire a UX designer, the most elusive of all species of freelancer, so you learn how to catch this notoriously hard to get digital specialist.
Looking for a freelance UX Designer? Describe what you need for free on twago!
Eye-catching and informative project title
You want to attract the best in UX design for your business? Then you need to make your job post sound exciting. UX designers are hugely sought-after and are rarely long without work as tech skills continue to increase in their value. Increasingly companies are realising the value of having both in-house and freelance UX designers to increase their customers’ satisfaction, their customers’ interaction with their product and ultimately the company’s conversion rates and sales.
With these skills in such high-demand it’s you who has to compete for their engagement, rather than the other way around. To do this, make your project sound like something that will enhance a UX designer’s portfolio rather than for example, a run of the mill user research job. Make the job sound like a challenge and you might peak the interest of a UXer who is looking to make an impact beyond on their own bank account.
Make the title as informative as possible and that grabs the reader’s attention in the first few words. Think about which keywords a UX designer will be looking out for or typing into Google.
Choose your skill-set carefully
Do you want a Graphic Designer or a UX Designer?
UX Design is defined by Wikipedia as:
“The process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.”
When advertising for a UX designer make sure you know exactly what you are asking for. UX design is about the process of designing the user flow for (mostly) digital products so that the ultimate experience for the user is a positive and natural one. This experience then leads to higher conversion rates and higher sales for the company. Happy customers are returning customers. Ease of use means it’s easier to buy. Frustrated customers are unhappy and unhappy customers don’t return or recommend. This seems like common sense to most of us, but the surprising thing is how often we as individuals and companies assume we know what makes customers happy without asking them or testing our products out on them. UX experts never work on assumption, they test everything. Whether this is the appearance of the site, or where that big red button should go, nothing will get past them without it first being put to the user research group.
The main things a UX designer will cover at a startup (in a large company a few UX designers will probably address different parts of this process).
- User testing
- User research
- A/B testing
- Wireframing
- Customer conversion rates
- Bounce rates
- Customer happiness and satisfaction
- Page optimization
- User flow
Choosing your budget
Communication is key when discussing your budget with your UX designer. Make it clear from the start what you will need from him or her, if it’s just a short consultation, or a whole project. If they are a longtime UX designer they may already have an established rate per hour or per project, but someone starting out in the field may expect to hear from you what you are willing to pay or what your budget for the entire project is. Be open about this. The most important thing to know before speaking to your UX design professional is the scope of the project.
Writing the perfect project description
So you’ve got your title down to an intriguing but informative one-liner designed to snaffle the best freelance UX designer out there, but what about the project description itself? What information do you need to include?
- Level (do you need a lead UXer, an assistant or senior for this role?)
- Key responsibilities (list all essential functions required for the freelancer)
- Expected / desired outcomes
- Business goals of the company
- The scope, length and scale of the project (be as specific about this as possible)
It’s important to be as transparent as possible in your project description and to keep everyone’s expectations on the same page. Keep your sentences short and readable, use bullet points and avoid jargon and you will attract genuine, qualified applicants to apply to your job posting.
Looking for a freelance UX Designer? Describe what you need for free on twago!
Image may be NSFW.
Clik here to view.
